Chandigarh, Oct 19: Punjab Chief Minister Bhagwant Singh Mann launched two new products under MARKFED’s flagship SOHNA brand—’Chickpeas in Brine’ (Chitte Chhole) and ‘Red Kidney Beans in Brine’ (Rajmah)—at the SIAL Paris 2026 international food exhibition.
Leading a high-level state delegation, the Chief Minister inaugurated the MARKFED stall within the India Pavilion to promote Punjab’s agricultural produce, food processing potential, and export capabilities on a global platform.
CM Mann stated that the initiative aims to expand the reach of authentic Punjabi flavors globally while securing higher returns for local farmers and cooperative institutions. The state’s agricultural offerings are being showcased under the ‘Punjab Mart’ umbrella, featuring products from MARKFED, Verka, and Punjab Agro. Official representatives affirmed that expanding export footprints, strengthening cold-chain networks, and utilizing processing facilities for private-label partnerships remain key priorities to boost Punjab’s agricultural economy.
