Chandigarh, Nov 13: The Punjab State Cooperative Milk Producers’ Federation Limited (Milkfed) has announced an upward revision in the maximum retail prices (MRP) of various pouch milk variants sold under its flagship brand, Verka. Effective from the morning of November 13, the updated pricing applies across Punjab, adjoining regions, and Delhi-NCR, marking the cooperative’s second rate adjustment in less than a year following a Rs 2 per litre increase in May.
The revision aligns with similar market adjustments made by other major dairy brands, including Amul and Mother Dairy, which increased the prices of several milk variants by Rs 2 to Rs 4 per litre on Thursday.
“The revised pricing structure was finalized following deliberations at a meeting of the Punjab State Cooperative Milk Producers’ Federation Limited to balance operational considerations,” officials stated.
In the one-litre category, full cream milk will now retail at Rs 76, up by Rs 4 from Rs 72, while standard milk has been revised from Rs 65 to Rs 69. Toned and double toned milk variants will see a Rs 2 increase each, moving to Rs 61 and Rs 55, respectively. For 500-ml pouches, full cream milk will rise from Rs 36 to Rs 38, standard milk from Rs 33 to Rs 35, and cow milk from Rs 31 to Rs 33. Additionally, 500-ml toned milk will increase from Rs 30 to Rs 31, double toned from Rs 27 to Rs 28, and skimmed milk from Rs 24 to Rs 25.
Larger family packs have also been adjusted, with 1.5-litre pouches of full cream, standard, and cow milk seeing a Rs 6 increase to Rs 112, Rs 102, and Rs 96, respectively. Two-litre packs of full cream and standard milk will now be priced at Rs 150 and Rs 136, compared to their previous rates of Rs 142 and Rs 128. Meanwhile, the MRP of 180/200-ml double toned milk remains unchanged, while the 350-ml toned milk and 450-ml standard milk packs will retain their existing prices with revised net quantities of 320 ml and 430 ml, respectively.
