Mumbai, November 19: Bajaj Markets has reported a notable rise in digital engagement and lead generation after deploying Netcore Cloud’s AI-driven marketing solutions, the companies said Tuesday. Leveraging Netcore’s Agentic AI, particularly its Content Agent, Bajaj Markets achieved a 17% increase in clicks and a significant boost in leads across the Demat and Personal Loan categories.
The partnership underscores the growing role of AI in delivering personalized campaigns at scale. Using Netcore’s AI Agents, Bajaj Markets was able to automate content creation while maintaining brand-aligned messaging, improving click-through rates, and driving profitable retention.
Kalpit Jain, Group CEO of Netcore Cloud, said, “At Netcore, we believe that AI should do more than just automate; it should empower marketers to move with clarity, speed, and purpose. Our AI Agents are designed to think like marketers and act with intelligence. The success we’ve achieved with Bajaj Markets is a clear validation of how Agentic AI can deliver measurable impact, drive retention-first growth, and craft campaigns that feel deeply human at scale.”
The results achieved include:
• 17.38% month-on-month growth in clicks
• 17% increase in lead volume through app push notifications
• 9.78% rise in overall click-through rates
• 4.06% uplift in leads, especially in Demat and Personal Loan categories
Bajaj Markets’ transformation journey began by identifying gaps in content efficiency, such as generic messaging and limited personalization. Netcore’s AI Agents generated dynamic content tailored to specific user cohorts and product lines, using A/B testing and real-time tracking to refine campaigns rapidly.
The five-year partnership also involved continuous enablement and support, ensuring smooth implementation and the adoption of AI without compromising customer empathy.
Netcore Cloud, a global MarTech leader, provides a comprehensive Customer Engagement Suite and serves over 6,500 brands, including Walmart, Unilever, and McDonald’s. Its platform uses AI to analyze customer behavior and deliver targeted, omnichannel experiences.
