CHANDIGARH, September 23— When actor Sonu Sood announced a ₹5 crore donation to Punjab’s “Mission Chardi Kala” and pledged skill-building programs for youth in flood-affected areas, it echoed the spirit of a campaign that is steadily evolving beyond government relief work into a shared movement of society.
Over the past weeks, contributions have come in from every corner: diaspora groups in Canada and the UK pooling nearly ₹50 crore, industrialists writing large cheques, cinema icons pledging support, and sportspersons promising scholarships.
Industrialist Dr. Vikramjit Sahney not only donated ₹1 crore but also provided more than 1,000 disinfection machines. Known for scholarships and Covid relief work in the past, Sahney said Punjab’s future depends on “the right use of technology and resources.”
Actor Neeru Bajwa contributed ₹1 crore, calling it her way of giving back to the state that gave her recognition. Industrialist Rakesh Bhatia added ₹10 crore, stressing that helping Punjab rebuild was part of his duty.
Athletes Harbhajan Singh and Sandeep Singh joined hands to donate ₹2 crore, promising free coaching and scholarships to affected children. “This is the finest example of sportsmanship and Punjabi spirit,” a government statement noted.
At the administrative level, Amritsar’s Deputy Commissioner Sakshi Sawhney is being recognised for hands-on supervision of relief distribution and women’s self-help group programmes.
Chief Minister Bhagwant Mann said digital tracking has ensured complete transparency, turning Mission Chardi Kala into a people-driven campaign. “Every contribution is directly benefiting the people,” he said.
More than a fundraiser, the initiative is being described as a mirror of Punjab’s resilience: a collective push by its diaspora, artists, industrialists and athletes to rebuild lives and infrastructure in the flood-hit state.
