Lucknow, Sept 10: The Uttar Pradesh government has finalized preparations for the ‘Seva Sankalp Abhiyan,’ a month-long public outreach campaign running from September 17 to October 17 to mark Prime Minister Narendra Modi’s 25 years of continuous public service. Reviewing the campaign layout alongside senior leadership in Lucknow, Chief Minister Yogi Adityanath stated that the initiative aims to connect 4.19 crore families and 15.74 crore welfare beneficiaries across the state with the national vision of ‘Viksit Bharat 2047’. Chief Minister Adityanath instructed in-charge ministers to personally visit districts and assembly constituencies to oversee operational preparations on the ground.
The campaign framework incorporates multi-sectoral initiatives ranging from digital storytelling to block-level administration camps. Key programs include ‘Seva Diwas’ ceremonial observances, health and nutrition drives at Anganwadi centers, and a digital campaign featuring 60-second real-life stories from 25 lakh beneficiaries. Additionally, digital content creators will be invited to document major development projects across the state, while block-level ‘Seva Setu’ camps will provide single-window access to government scheme applications, health check-ups, and eligibility verification.
