Chandigarh, Aug 2 — The Bar Council of Punjab and Haryana (BCPH) has issued a stern warning to lawyers and Bar Associations across Punjab, Haryana, and Chandigarh, prohibiting the promotion of legal services through social media, influencer collaborations, or any other form of online advertising.
In a circular dispatched to presidents and secretaries of all Bar Associations — including those affiliated with tribunals, tax, and consumer forums — BCPH chairman Rakesh Gupta called out the increasing trend of advocates sharing promotional videos, client testimonials, and court victories on digital platforms, despite previous advisories.
“The legal profession is not a trade or a commercial venture. It is a noble service rooted in public trust, and commercialisation of legal services severely undermines that trust,” the council said in the communication.
The Council reminded legal practitioners that such conduct violates Rule 36 of Chapter II, Part VI of the Bar Council of India Rules, which strictly bars advertisement or self-promotion in any form. Any breach of this rule will be treated as professional misconduct under Section 35 of the Advocates Act, 1961, and may lead to suspension or cancellation of an advocate’s license.
The council also cited a recent Madras High Court judgment dated July 3, 2024, which condemned the online advertisement of legal services, reinforcing that such actions compromise the dignity of the legal profession.
Despite prior warnings, the council noted a rise in instances where lawyers have publicised favourable court orders, posted client photos in newspapers, or engaged in indirect online solicitation. It reiterated that even indirect endorsements, personal publicity, or associating oneself with a specific cause or past title to attract clients violate ethical standards.
The circular also raised concern about the growing number of so-called “legal influencers” dispensing potentially misleading legal information online — often with unclear credentials.
Importantly, the BCPH has held Bar Association office-bearers accountable for ensuring compliance within their jurisdictions. “If these practices continue under their watch, presidents and secretaries will also be held responsible,” the council warned.
All Bar Associations have been directed to immediately circulate the advisory among their members and enforce strict compliance with professional conduct regulations.
