Bengaluru, 7 February 2025 – Indian food and grocery delivery platform Zomato announced on Thursday that it will rename itself “Eternal” and introduced a new logo, formalizing a name it has internally used for over two years.
The rebranding reflects the company’s evolution beyond food delivery, integrating its four major verticals—Zomato, quick-commerce unit Blinkit, live events business District, and kitchen supplies division Hyperpure.
“We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future,” Founder Deepinder Goyal wrote in a letter to shareholders. “Today, with Blinkit, I feel we are here.”
The announcement marks a shift in investor sentiment from initial skepticism over Zomato’s mid-2022 acquisition of Blinkit to growing interest in the quick-commerce sector.
Blinkit, along with Swiggy’s Instamart, has transformed shopping habits in India, prompting major players like Reliance’s JioMart, Amazon, and Walmart-backed Flipkart to expand their quick-commerce services.
