Chandigarh, 31 October 2024 — Known for his philanthropic efforts, Bollywood actor Sonu Sood has once again inspired people to help others, especially during the Diwali season. This year, he shared a heartfelt video on social media, encouraging his followers to shop from local vendors, a gesture that has earned him widespread praise as a “real hero.”
On Thursday, Sood posted the video on Instagram, where he is seen supporting a vendor selling Diwali items from a street cart. Captioning the post, Sood wrote, “My biggest brand endorsement. Happy Diwali,” stressing his commitment to supporting small businesses. He used the video to appeal to the public to make their Diwali purchases from local shops.
In the clip, Sood introduces the vendor, Jagannath Shah, standing beside a cart filled with Diwali lamps. “Hello friends! Today we’re at my brother’s showroom,” he said, adding, “He has all kinds of lamps for Diwali, at various prices. If they sell out, he’ll benefit greatly.”
Sood further explained that Shah travels from Motihari to sell his lamps, acknowledging the vendor’s hard work. He urged viewers to buy lamps even if they didn’t need them, adding, “Their Diwali will be brighter only when you buy their goods.” The video also captures Sood’s warmth as he stands with his arm affectionately around the vendor, sharing his message with sincerity.
Sood’s heartfelt appeal has touched many fans, who are lauding his efforts to promote a meaningful Diwali celebration by supporting local vendors.
